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Research papers
Comparative perceptions and attitudes of farmers and the general public faced with environmental problems in France
BVA's sociological study gives an in-depth analysis of the mechanisms behind the perceptions and behavior of individuals towards the environment as an overall concept. Its purpose is to show and monitor trends on a regular basis to enable our...
Catalogue: Seminar 1992: European Agriculture In Transition
Author: Odile Peixoto
Company: BVA Group
June 15, 1992
Research papers
Consumind® 91 building bridges between media and market-places
Segmentation is the basis for marketing activities, including media splanning. In the sixties and seventies social class and family life cycles were popular bases for marketing. From the end of the seventies till the end of the eighties life-style...
Catalogue: Seminar 1992: Media Research Meets The Future
Author: Hans Elzinga
June 15, 1992
Research papers
The expansion of broadcast media in the Netherlands: Effects on the advertising expenditures
In consumer markets, predictions of the demand for new products are often made using intention surveys. The applications of intention surveys on industrial markets, however, are rather limited. This study shows, how an intention survey can be applied...
Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Karel Jan Alsem, Jan C. Reuyl
June 15, 1991
Research papers
The value of country of origin for consumer durables
In this paper an international research project dealing with the country-of-origin effect is presented. Using individualized conjoint analysis with dollar-metric paired comparisons the market values of middle-class cars from different countries of...
Catalogue: Conference 1991: International Marketing Research
Authors: Franz Böcker, Gerhard Hausruckinger
June 15, 1991
Research papers
Designing and implementing international joint marketing ventures
What are the specific events and decisions that actually occur in the identification, design, and implementation of joint ventures involving Western enterprises and East European enterprises? To answer this question a case study research program is...
Catalogue: Conference 1991: International Marketing Research
Authors: Arch G. Woodside, Jozsef Kandiko, Wilfried Vyslozil
June 15, 1991
Research papers
Life after 50
The phenomenon of the ageing society in Western Europe is one with which we are aware but with which we have not even begun to come to terms. We still think of the older age group as a homogeneous unit, whereas they are more heterogeneous than...
Catalogue: Seminar 1991: The Over 50's In The 90's
Authors: Vicki Drummond, Greg Smith, Leon Kreitzman
Company: Nielsen
June 15, 1991
Research papers
Senior citizens
There is no doubt: The "Senior Citizens Market" is growing all over Europe. Thus developing specific marketing strategies and the adaptation of the touristical offer to the prospective needs of the elderly tourists are becoming more and more...
Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Martin Lohmann, Astrid Kösterke
June 15, 1991
Research papers
All's well that smells well?
Advanced production technologies have contributed to a high quality standard for most branded consumer goods - e.g. detergents. This generally high standard inevitably leads to a high degree of perceived similarity in blind product tests - pure...
Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Author: Haas-Wiili Schroif
June 15, 1991
Research papers
